Design — Web Development
Luna Park
Melbourne’s Luna Park has been around for over 100 years and is known as one of the most historic destinations in St.Kilda. Overlooking Port Phillip Bay, Luna Park offers a wide range of thrill-seeking rides and attractions no matter what age.
The challenge
The Luna Park crew looking to freshen up their outdated website. They needed a unique, modern look that was user-friendly and made life easier for both customers and the internal team. That’s where Arcadian came in! Our mission was to create a website that was not only stunning, but also super simple to manage. So, we added a content editor that was a breeze to use, a smooth event booking system, and a ticketing platform that made purchasing tickets a snap. With these upgrades, the Luna Park team can now sit back and relax, knowing their website is top-notch and easy to handle.
The approach
Initially, we analysed the Behaviour Flow in Google Analytics to gain a deeper understanding of the customer journey and optimise the site map accordingly.
Next, we delved into the inner workings of Luna Park to better understand the events and frequently asked questions, putting the user first in our efforts. We also developed a content editor for the Luna Park website, enabling the team to manage content updates independently.
Our analysis revealed that the majority of website users access the site from their mobile phones, so we chose to prioritise a mobile-first approach.
The outcome
With collaboration between both parties, we were able to create a user-friendly, custom-designed WordPress website. In addition to this, we used Gutenberg blocks to allow the Luna Park team a seamless content editing experience.
The team were extremely happy with the end result, and we’ve continued our relationship with them ever since.
More work
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28 by Sam Wood
28 By Sam Wood needed a scalable, high-performance platform to support rapid growth and evolving offerings. We built a custom Ruby on Rails web application with AWS auto-scaling infrastructure, delivering 10x capacity, zero downtime, and an 80% reduction in AWS costs—contributing to the platform’s success and eventual $71 million sale in 2022.
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